Software for real estate businesses
A website for your properties. A WhatsApp helper that replies to buyers at any hour — even while you sleep. One tap to post to Facebook and Instagram. And a clear record of who brought each buyer, so there's no more arguing over commission.
Where buyers actually look
A buyer types “3-bed apartment in Kilimani” into Google — or asks ChatGPT. Your listing is the one that comes up.
Every Propstroom website is built to be found by Google from day one, and written so AI search tools — ChatGPT, Perplexity, Claude, and Google's own AI answers — can read it, understand your properties, and quote you to buyers who are asking.
You know the feeling
You didn't start a real estate business to spend your evenings copy-pasting captions and refereeing arguments in WhatsApp groups.
What you get
One tool, instead of five tools stuck together with sticky tape. Designed by people who have actually run real estate businesses.
Your logo, your colours, your property list. Picked up by Google from day one, and written to be read and quoted by AI search tools like ChatGPT, Perplexity, and Claude — where more and more buyers start. On Pro and above, use a web address you already own.
Add a property once. We put it on your website, your Facebook page, and your Instagram — and we even write the caption for you in your style. You just tap approve.
Every business gets its own AI bot that takes over after hours. It's trained on every property you sell — price, size, title status, the lot — so it answers buyers in seconds, any time of day, and only wakes an agent when a buyer is truly serious.
Every Facebook post, every ad, every share gets its own secret link. When the buyer walks in, we already know who brought them. Paying the right person becomes automatic.
Owner, manager, agent, marketer, referral partner — each one sees exactly what they should and nothing they shouldn't. Your junior agents will not see your payouts.
Your Facebook ads learn from the buyers who actually take action — not the ones who scroll past. So every shilling you spend finds you better buyers over time.
Your own AI bot
Every business on Propstroom gets its own AI bot. It's trained on your property list, your prices, and the way your best agents speak — and it takes over every message that comes in after hours. Your team wakes up to a list of serious buyers, not a pile of unread WhatsApps.
STEP 1
Trained on every property you sell.
The moment you add a property to Propstroom, your AI learns it — the address, the price, the bedrooms, the rental history, the title status. So it never gives a buyer wrong information, and it never has to say 'let me check and get back to you'.
STEP 2
Takes over the second the office closes.
Your AI is on from the moment your business closes for the day. It replies to every WhatsApp within seconds — the 2am message from a buyer in Dallas, the Sunday morning question from a young couple, the public holiday enquiry. Nothing is missed.
STEP 3
Your agents still close the deal.
The AI never commits to a price or books a viewing on its own. The moment a buyer becomes serious, it writes a hand-over message and your on-duty agent approves it before anything goes out. You stay in charge of every real conversation.
Coastline Properties
AI assistant · after hours
Hi, I saw the 3-bed in Kilimani on Facebook. Is it still available?
02:14
Yes — Kilimani Greens, 3 bed, KES 18.5M. I can send the floor plan in a moment. Quick question — are you buying to rent out, or to live in it yourself?
02:14
Rent out. I'm based in Dallas. Looking for something that earns around 6–7% a year.
02:15
Got it. I have 3 units in Kilimani and Westlands in that range. Average return 6.4% a year, some with rent paid in dollars. Should I send them?
02:15
Yes please.
02:16
Sent 3 properties — photos, floor plans, rental history.
02:16
The Westlands one looks interesting. Can I see it next week?
02:18
I'll have Miriam, one of our Westlands agents, call you in the morning to arrange the viewing. She knows this building well — she sold a unit in it last month.
02:18
Post once, not three times
We do all three at once, in a single tap. And we quietly keep track of who shared it — so when the buyer walks in, you already know who to thank.
Today
The photographer dumps 50 photos into the office WhatsApp group.
The marketing person writes a Facebook caption, posts it, then copies it to Instagram and crops the photos a second time.
Somebody remembers to add the property to the office website — maybe.
A referral partner shares the Facebook post. No special link. Nobody knows it was him.
Two weeks later the buyer arrives. Three agents all say they were the one who introduced him.
On Propstroom
The agent uploads the photos once, inside Propstroom.
We write the caption in your style. The agent taps approve.
One button, and the property shows on your website, your Facebook page, and your Instagram — each version quietly marked with who shared it.
Every click comes through a short, secret link. So we always know exactly who brought the buyer.
When the buyer arrives, the system already knows who to thank. Commission is paid to the right person, no argument.
Who this is for
Stop running your team out of WhatsApp groups. Give each agent their own login, their own view of the business, and a commission record that updates itself at the end of every month.
Take a new project from marketing photos to the last unit sold. Your own agents, outside brokers, and referral partners can all sell under your name — and we always know who did what.
Reply to a buyer in Dallas at 2am Kenya time, without getting out of bed. Buyers abroad are where your AI bot earns its keep — they usually vanish by breakfast if nobody answers.
Pricing
Pick the plan that fits how many properties you list and how many agents you have. Move up or down any time. Paying yearly saves you about 30%.
For a single agent or a small team finding their feet.
per month, billed yearly
You save KSh 36,000 a year
For a business with a marketing person and 10 or more agents.
per month, billed yearly
You save KSh 108,000 a year
For bigger firms and property developers.
per month, billed yearly
You save KSh 288,000 a year
Not sure which fits? Send us a WhatsApp — we'll help you pick →
Questions you might have
Ready when you are
Send us a WhatsApp. We'll walk you through a real business running on Propstroom for 20 minutes. If you sign up, your own business is running the same way in 48 hours — your brand, your properties, your Facebook pages, and your AI bot trained to speak like your team.
Based in Nairobi · We reply within an hour on working days